Net Entertainment enters the off-line casino business by signing a deal with William Hill

Net Entertainment enters the land-based casino business by signing a new ground-breaking deal with William Hill - a betting major.

The two giants are joining their forces to create a land-based project. As a result of this agreement, the Net Entertainment games will become available in William Hill’s betting offices (LBO).

This deal is a rare case of an on-line casino into the land-based sector, a lot more unusual then the opposite situation and Net Entertainment will make a notable entrance by covering 2300 LBOs in the UK.

The Net Entertainment’s head managers are expressing their excitement about the new deal.

Bjorn Krantz, Managing Director and head of global marketing of Entertainment Malta said that: The deal will allow Net Entertainment to maximize its distribution reach through William Hill's major channels which includes retail, on-line and mobile.”

Meanwhile, Net Entertainment haven’t been resting on their laurels and announced a new video slot called The Wish Master.

The new 5 reel, 20 line slot game is filled with hidden treasures and jackpots and follows the successful theme that Net Entertainment has used in their other popular products, such as Arabian Nights.

The key graphic innovation of the game is the Wish Master feature, that brings out the genie out of the lamp when the scatter symbol is active.

The genie of course gives the player a wide range of bonuses, such as random symbols, explaining wilds and multiples, or a wild reel.

The trading shares of Net Entertainment have gone up 0,09 per cent on the Stockholm exchange as soon as the company announced it’s contact with William Hill.