Final Pre-Merger Results from Bwin

The biggest merger in the online gaming industry is nearing. Bwin and PartyGaming are set to complete their merger by the end of this month and will bring with it a new era to the online gambling world.

With the impending merger Bwin has released its final set of annual results and thus marking the end of its solitary operating period and propel it into the greatest online gaming partnership in the world.

The final pre-merger results show record levels of turnover in sports betting in both pre-match and in-play wagers. The fourth quarter of 2010 produced €670m from in-play wagers and €247m from pre-match betting.

Bwin has also recorded an overall 15.2% year-on-year rise in gross gaming revenue for the year 2010 and overall finished 2010 with great results including a 66% year-on-year growth in revenue to €3.6 Million from mobile gaming, probably due to it doubling its active customers.

The overall figures regarding Bwin's active clients across all its brands remained mostly unchanged. The total number did drop by 2.5% but was compensated by an increase of 2.4% in new clients, with the gross gaming revenue rising by 1% per active client.

However when comparing Q4 of 2010 to Q4 of 2009 there is a drop in post-tax quarterly results but these are mainly due to heavy investment in software prior to the merger and an aggressive and costly marketing campaign to increase new customer acquisition.

Bwin has been focused on cutting expenses before the final stages of the merger will take place. In Q1 2011 is already managed to cutback 15% while the daily gross gaming revenue from its players increased by 10.5% compared with Q1 2010.