888 Casino is one of the oldest and most respected online casinos in the world, that's why it is a big surprise that they would produce an advertisement that caused the Advertising Standards Agency (ASA) to prevent it from airing the ad again.
It all started with a seemingly innocent television advertisement that promoted to potential players the concept that £8,888,888 can be won only at 888.com and offered eight free spins completely free with no deposited required.
The ASA received complaints that the ad is confusing as it does not inform players about the wagering requirements associated with the free promotion prior to winning players being able to withdraw their winnings.
Due to the complaints and the lack of clarity of 888's offer the ad will not be shown again on TV.
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