PokerListings Partners with Cake Network

Author: Mikki Ken
Date: 11.04.2011

Two of the biggest names in online poker have created a new strategic partnership to help them utilize their complimentary resources within the online poker industry.

Cake Network operates one of the biggest and most popular online poker platform networks with many powerful user-facing poker brands available to players from all over the world including the US.

PokerListings.com is the most powerful and comprehensive poker news and strategy website in the world, reporting to poker players with all the info, tips, tournaments info and all other online and offline poker-related issues.

In a press release issued by Cake Gaming NV the new partnership was announced and it was stated by Andrew Turner, Cake Network Marketing Director that "We are extremely excited to become a major component of PokerListings.com’s massive online presence, The value of being integrated into one of the premiere leaders in new player acquisition and poker-related search cannot be overstated and will have a significant impact on the Cake Network ecosystem and overall liquidity. This partnership position the Cake Network for future growth in terms of new depositing players as well as for the addition of several strategic network partners.”

PokerListings has a significant poker players and casino players portfolio that it has amassed since 2003 and with a reputation for being the biggest and most current online portal for poker players providing them with all the relevant poker info they require, PokerListings is perfectly located to help restore Cake Network to its former glory.

Cake Network, with its leading brand Cake Poker have had a strong presence in the online poker industry with over 30 separate poker brands subscribing to the network. However in the last couple of years, following the departure of two of its strongest brands to a rival poker network, the Cake Network has seen a decline in new player recruitment.

Part of the deal between Cake and PokerListings will see the latter committing to funneling at 2000 new depositing players to the Cake Poker Network and helping it back to its former glory.

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